Boka, a dedicated oral care brand committed to creating products featuring premium ingredients and comfort formulas, today announced it is entering select Target stores and Target.com.
As the first nano-hydroxyapatite (n-HA) oral care brand to be sold in-store, Boka is bringing cutting-edge, fluoride-free technology to the masses. Boka will introduce its best-selling Ela Mint Toothpaste and Refresh Mint Whitening Toothpaste in new 3.4-ounce travel sizes for $9.99.
“Bringing Boka to Target’s personal care section is a major milestone for our brand,” said Trish Kozlak, Boka’s head of retail expansion.
“This launch allows us to more broadly offer advanced, thoughtful oral care products while introducing stylish new packaging designed to stand out on Target shelves and elevate any bathroom countertop.
This product is designed for the oral care conscious consumer who wants to elevate their oral care experience without sacrificing performance or aesthetics.”
The expansion builds on Boka’s 482% year-over-year retail sales growth and solidifies its leadership in the growing fluoride-free oral care market. Target customers can now purchase two of Boka’s best-selling products featuring its groundbreaking ingredient n-HA.
Ela Mint Toothpaste ($9.99): With its unique flavor and fluoride-free formula, Ela Mint Toothpaste is unlike any other toothpaste. Enriched with n-HA, it promotes a brighter, healthier smile and provides an advanced oral care experience.
Fresh Mint Whitening Toothpaste ($9.99): The icy, peroxide-free formula harnesses the power of n-HA and baking soda to promote a healthier smile and gently whiten teeth.
Boka, the leader in Essor’s digitally native CPG platform, is redefining oral care and achieving impressive milestones in the process. In the past year, Boka has achieved 4x growth and exceeded $100 million in revenue.
With 1.4 billion TikTok views, a strong digital presence, and positive consumer feedback, Boka continues to engage and inspire a growing base of health-conscious consumers across the country.
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