The tooth whitening gel market in the United States is primarily divided by type, reflecting the varied preferences and requirements of consumers. Each gel type features unique formulations and application methods designed to deliver different levels of whitening effectiveness.
Hydrogen peroxide-based gels are among the most popular choices due to their strong bleaching capabilities. Typically containing hydrogen peroxide concentrations ranging from 10% to 35%, these gels are favored for their quick results and ability to eliminate persistent stains from substances like coffee, tea, and tobacco.
Another important category in the U.S. tooth whitening market is carbamide peroxide gels. These formulations break down into hydrogen peroxide and urea, releasing oxygen molecules that effectively penetrate tooth enamel for whitening. Known for being gentler than their hydrogen peroxide counterparts, carbamide peroxide gels are particularly suitable for individuals with sensitive teeth. Manufacturers provide a range of concentrations, allowing users to select a whitening intensity that matches their sensitivity levels.
Additionally, non-peroxide tooth whitening gels are gaining popularity, appealing to consumers who prefer milder alternatives. Utilizing ingredients such as sodium bicarbonate or activated charcoal, these gels help lift surface stains without inducing sensitivity. The rise in demand for non-peroxide options highlights a shift towards gentler whitening solutions among consumers.
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