A pop-up store of Kagawa Prefecture perfume brand LIEBMONIE. opened on the 1st floor of Takamatsu Mitsukoshi Main Store (Takamatsu City). (Takamatsu Economic News) The brand was launched by
“LIEBMONIE” in 2023. Fragrance products such as the “Sunset Ripples” series, mouthwash “Vireath” and
“LIEMO” (Zentsuji City). We provide fragrance goods with the concept of “Fragrance essence that satisfies the five senses”. Products include room diffuser/eau de toilette “Sunset Ripples” and mouthwash “Vireath”.
The product was developed and supervised by Yuichiro Takebe, director of the company and chairman of Amami Dental Clinic (Zentsuji City). Regarding product development, he said, “Dental clinics have a special smell due to chemicals and other reasons, which is one of the reasons why people have a fearful impression of dentists. Our goal is to develop a less sweet and relaxing scent that can be used in dental clinics. We also developed a mouthwash because we want people to take care of their teeth in addition to regular dental checkups.”
“We hope that fragrances can optimize the body and daily life, including the mouth and the room, and improve the quality of life of the user. The concept of research and development of these fragrances is ‘luxury and relaxation’, and we hope that people who pursue luxury in their daily lives will visit our stores.”
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