Dento USA, the innovator of the rapid chairside saliva screening tool OralFitnessCheck, is accelerating its expansion with key leadership appointments. Founder and company visionary Dirk-Rolf Gieselmann has promoted Andrew Robinson to President and CEO to drive the company’s next phase of growth.
Further strengthening the executive team, Dento has also added Dave Vitone as Executive Vice President of Commercial and Misty Clark as Vice President of Marketing to reinforce the company’s commitment to scaling operations, increasing market presence, and providing cutting-edge solutions to dental professionals.
Dave Vitone has been with Dentsply Sirona for 15 years and has a proven track record in sales strategy, execution, and cross-functional leadership for Defense Service Organizations (DSOs), government, military, and institutional partners.
His ability to optimize sales performance and drive operational excellence will be critical to expanding Dento USA’s reach and ensuring widespread adoption of its saliva screening technology.
Misty Clark brings decades of expertise in dental marketing, business development, and brand strategy. She has led high-impact projects at several major dental companies, including Align Technology (Invisalign) and Dentsply Sirona, and has expanded digital orthodontic and endodontic solutions across North America.
Her expertise in brand development, customer engagement, and innovative marketing strategies will help grow Dento USA’s industry presence.
Building on his role as President, Andrew Robinson has further solidified Dento USA’s market leadership with his promotion to President and CEO. Under his leadership, the company has strengthened customer relationships and expanded innovative screening solutions.
His promotion reflects Dento USA’s confidence in his ability to drive long-term growth, build industry partnerships, and advance the company’s mission.
“We are very excited to welcome Misty and Dave to the Dento USA team, two of the most respected leaders in the dental industry,” said Andrew Robinson, President and CEO. “Their expertise and industry knowledge will be invaluable as we continue to revolutionize salivary screening technology and improve oral and systemic health.”
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