Align Technology, Inc., a leading global medical device company that designs, manufactures and markets the Invisalign System clear aligners, iTero intraoral scanners and exocad CAD/CAM software for digital orthodontics and restorations, recently announced the launch of a new professional marketing program in EMEA and North America that will give physicians a platform to share their stories of how they bring smiles to patients and their practices and change lives.
The program, which includes a series of regional campaigns, celebrates physicians’ achievements by showcasing authentic, moving and inspiring stories that highlight the meaningful work they do every day. “The support, trust and expertise of our physician customers around the world are key factors in everything we do,” said Joe Hogan, President and CEO of Align Technology.
“They continue to inspire each of us to combine Align’s digital tools and technologies with their own knowledge and expertise to improve oral health, restore smiles and change lives.” This ongoing, holistic effort is designed to recognize and celebrate physicians, their practices and their patients.
Initially focusing on orthodontists, the campaign features engaging short videos telling real stories of orthodontists, shared across multiple media platforms, showcasing their unique life journeys, challenges they’ve overcome or the deep connections they’ve made with their patients.
The first two editions of the campaign have already launched in EMEA and North America, with stories being published on dedicated landing pages throughout the year:
The “We See You” campaign will be launched digitally in seven languages across EMEA and at the European Association of Orthodontists (EAS6) 2025 Congress in Lodz.
“A smile truly is life-changing – and behind every confident smile is the expertise, dedication and talent of their doctors,” said Khilola Shukurova, Vice President of Marketing EMEA at Align.
Their work is more than just straightening teeth; it’s about restoring confidence and changing lives. The campaign celebrates all the doctors and their teams who impress with their passion and precision.
“Doctors around the world are transforming the smiles and lives of their patients – from children to teens to adults of all ages,” said Kamal Bhandal, senior vice president of global brand, consumer and Americas at Align.
This event spotlights the innovators behind the smile – doctors in communities around the world. We look forward to sharing and celebrating their inspiring stories of connecting with their patients and creating confident new smiles.
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